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The Tug-of-War For the Cable News Network Reveals The Extent to Which Flawed American Media Truly Is.

Late Thursday, as rumors swirled about an incident at Brown University, the network's Kaitlan Collins posted on social media, noting the confusion and directing people to her network’s 9pm newscast.

Although it is by no means a flawless news source, her words rang true to many. It is one of the broadcasters where one can locate grounded and mostly dependable reporting – notably during crises such as the one taking place close to a New Hampshire storage facility.

A Precarious Position During a High-Stakes Battle

However CNN, now 45 years old, finds itself in a vulnerable state as two giant media conglomerates compete for ownership of its parent company, Warner Bros Discovery.

Regardless of who wins, the destiny of CNN has been drawn into a high-risk game of business acquisition, not as a question of what benefits the information-seeking public.

“Here is one more case of the fundamental flaws with roots in decades of regulatory actions,” noted Victor Pickard, writer of “Democracy Without Journalism?” and a professor of media policy at the Penn.

The speculation about the future owner of Warner Bros Discovery – will it be Netflix or Paramount Skydance? – overlooks a broader point.

“The narrative is crafted as a corporate drama with influential figures as the central actors, but there is very little discussion of the common good,” Pickard added.

The Complicating Element: Donald Trump

The network's predicament is further muddied by Donald Trump’s opinions about a network he has long portrayed as perhaps his main “fake news” foe.

Think back to the chants of “CNN sucks!” at the president’s rallies, his administration’s punitive withdrawal of reporter Jim Acosta’s press credentials, or his tense exchanges with Collins in press briefings.

Trump now asserts that the network requires new ownership. Many see this as a desire for ownership that will protect him from criticism and scrutiny. That is part of why he appears to favor Paramount Skydance, which has made a aggressive takeover attempt.

There is a basis to like that bidder more. For one thing, it is led by David Ellison, son of the ally of Trump Larry Ellison, one of the world’s richest people.

Paramount, owner of CBS News, also recently appointed the right-leaning Bari Weiss, noted for her “anti-woke” beliefs, as the editor-in-chief of that venerable news network.

A Future of Further Turmoil

It is important to note, if Netflix wins, CNN and other cable outlets would first be separated into a standalone company. This might be a welcome development to many at the network, but it’s far from a secure position. That arrangement could position CNN for another sale. There is no finish line.

In the view of Timothy Wu, much of this is illegal, anyway. The well-known analyst of big tech’s dominance recently argued that competition laws should prohibit both deals.

“Either merger would be bad for the country, and both should be challenged by the government,” Wu recently wrote.

The Fundamental Problem and a Path Forward

Whatever happens regarding CNN, the larger issue endures.

“What we have now is a very system hostile to democracy, but we ought not succumb to the belief that change is impossible,” Pickard emphasized. Policy decisions – dating back to the 1930s and 1940s – helped to build this overly commercial monster, and different policy decisions can fix it.

Can reform occur in an era where the head of the FCC won’t even affirm that the agency is independent? Change is a distant prospect now, but that should not imply it will be impossible forever.

Initiatives that bolster independent news organizations, reinforce local journalism, subsidize public media, and outlaw the accumulation of media power in very few hands are within reach – they are essential for a healthy democracy.

Regarding media ownership, size does not equal quality. And news organizations like CNN must not be tools in the most recent merger game.

About the author

Laura Hodge

A tech strategist with over a decade of experience in digital innovation and business transformation across global industries.

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